> ## Documentation Index
> Fetch the complete documentation index at: https://docs.beeze.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Traffic insights

> Connect GA4 traffic data to your link building and SEO work with channel breakdowns, top pages, referral sources, and trend analysis

Traffic insights brings your Google Analytics 4 data into Beeze so you can connect outreach and SEO work to actual traffic outcomes — without switching between tools.

<Note>
  You need a connected GA4 property to use this page. If you have not set one up yet, follow the
  steps in [Google Analytics integration](/integrations/analytics).
</Note>

## Overview KPIs

The top of the page shows headline metrics for the selected period, each with a comparison to the previous period.

| Metric      | What it tells you                      |
| ----------- | -------------------------------------- |
| Sessions    | Total visits to your site              |
| Users       | Unique visitors                        |
| Pageviews   | Total pages viewed across all sessions |
| Bounce rate | Percentage of single-page sessions     |

Use the comparison indicators to quickly spot whether traffic is trending up or down. A significant change in any metric is usually worth investigating in the sections below.

## Traffic trends

The trend chart plots sessions, users, or pageviews over time at the granularity you choose.

This is where you connect work to outcomes:

* **After a link building campaign**, look for a referral or organic traffic increase in the weeks that follow
* **After publishing new content**, check whether organic sessions grew
* **After a site migration or technical change**, confirm that traffic held steady

The chart supports daily and weekly views. Weekly smooths out noise and makes patterns easier to read. Daily is useful when you need to pinpoint exactly when a change happened.

## Traffic by channel

The channel breakdown shows how traffic splits across sources.

| Channel        | Why it matters for SEO and link building        |
| -------------- | ----------------------------------------------- |
| Organic search | Direct indicator of SEO performance             |
| Referral       | Shows whether backlinks are driving real visits |
| Direct         | Baseline brand awareness traffic                |
| Social         | Social distribution and amplification           |
| Email          | Newsletter and outreach-driven visits           |
| Paid search    | Paid acquisition for context                    |

For link builders, the **referral** channel is the most directly relevant. Growth here suggests that placements are generating clicks, not just passing authority.

<Tip>
  Compare referral traffic trends with your recent outreach activity. If you placed links on
  high-traffic sites and referral sessions increased around the same time, that is a strong signal
  your placements are working beyond just SEO value.
</Tip>

## Top pages

The top pages section ranks your site's pages by sessions for the selected period.

Use it to:

* Identify which pages benefit most from your SEO and link building work
* Spot pages that are gaining or losing traffic
* Prioritize content refreshes based on traffic performance
* Understand which landing pages convert visitors from backlink referrals

This section is especially useful during reporting. Instead of pulling data from GA4 separately, you can reference top pages alongside your Beeze outreach and visibility data.

## Referral sources

Referral sources shows which external domains are sending traffic to your site.

This is the section that closes the loop on link building. After placing backlinks, you can see whether those domains actually drive visitors.

Look for:

* **Your placement domains** — are the sites you placed links on showing up as referral sources
* **Unexpected sources** — new referral domains may indicate organic link acquisition or content being shared
* **Traffic volume** — a referral source sending hundreds of sessions is more impactful than one sending a handful
* **Trends over time** — consistent referral traffic from a domain suggests a well-placed, well-positioned link

## Filters

| Filter      | What it does                                |
| ----------- | ------------------------------------------- |
| Date range  | Set the reporting period for all sections   |
| Granularity | Switch between daily and weekly trend views |

All sections update together when you change filters, keeping the page consistent.

## GA4 property selection

If your Google account has access to multiple GA4 properties, Beeze lets you select which one to display.

This is useful when:

* You manage multiple sites within the same workspace
* A project is connected to a different property than your default
* You want to compare traffic patterns across properties

The property selection is tied to the active project. Switch projects to view a different property's data.

<Note>
  Each project connects to one GA4 property. To change the connected property, go to [Google
  Analytics integration](/integrations/analytics).
</Note>

## Monthly reporting workflow

<Steps>
  <Step title="Set the date range">
    Select the month you are reporting on. The comparison indicators will automatically show changes
    versus the prior month.
  </Step>

  <Step title="Review overview KPIs">
    Start with the headline numbers. Note any significant changes in sessions, users, or bounce rate
    to set context for the rest of the report.
  </Step>

  <Step title="Check channel trends">
    Look at **Traffic by channel** to understand where growth or decline is coming from. Organic and
    referral channels are the most relevant to SEO and link building work.
  </Step>

  <Step title="Identify top-performing pages">
    Review **Top pages** to see which content drove the most traffic. Cross-reference with any pages
    you targeted in outreach or content campaigns.
  </Step>

  <Step title="Evaluate referral sources">
    Check **Referral sources** to see whether your link placements are generating visits. Note which
    domains send the most traffic and whether any new referral sources appeared.
  </Step>

  <Step title="Combine with Beeze data">
    Use traffic insights alongside [Market overview](/pricing-intelligence/market-overview) and
    [Backlink portfolio](/domain-research/backlink-portfolio) data to build a complete picture of
    campaign performance for stakeholders.
  </Step>
</Steps>

## Related pages

* [Google Analytics integration](/integrations/analytics) to connect or manage your GA4 property
* [Backlink portfolio](/domain-research/backlink-portfolio) to see your link profile alongside traffic data
* [Market overview](/pricing-intelligence/market-overview) for pricing context on your outreach investments