> ## Documentation Index
> Fetch the complete documentation index at: https://docs.beeze.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics

> Connect GA4 so you can compare SEO work with traffic, top pages, channels, and referral outcomes

Google Analytics connects your GA4 property to Beeze so you can see traffic outcomes alongside your other Beeze data.

Visibility and backlinks are more useful when you can connect them to visits, channels, and top-performing pages.

## Plan availability

Google Analytics is available on all current plans.

## How to connect

<Steps>
  <Step title="Open analytics">
    Go to **Analytics** in the sidebar or connect during [Onboarding](/onboarding).
  </Step>

  <Step title="Start the connection">Select **Connect Google Analytics**.</Step>

  <Step title="Sign in with Google">
    Use the Google account that has access to the GA4 property you want to connect.
  </Step>

  <Step title="Choose the property">
    Select the property you want to link to the active project.
  </Step>
</Steps>

<Note>The connection is project-specific, so each project can use its own GA4 property.</Note>

## What you can see

Once connected, the dashboard helps you review:

### Traffic overview

Use the headline metrics to understand how traffic is moving compared with the previous period.

### Traffic by channel

See how traffic is split across channels such as organic search, referral, direct, social, email, and paid search.

### Top pages

Review which pages are bringing in the most sessions for the selected period.

### Referral sources

See which external sites are sending traffic. This is especially useful when you want to understand whether backlinks are driving real visits.

### Traffic trends

Use the trend view to spot changes across time and compare patterns more clearly.

## Filters

| Filter      | Why you would use it                      |
| ----------- | ----------------------------------------- |
| Date range  | Focus on the period you want to report on |
| Granularity | Switch between daily and weekly trends    |

## When to use this page

* When you want to validate the traffic impact of SEO work
* When you are reporting on channel mix
* When you need to understand which referrals are actually driving visits
* When you want traffic context next to your AI visibility and link-building analysis