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What Offsite SEO does

Offsite SEO is the link-building operations workspace. Where Outreach focuses on generating and sending briefs, Offsite SEO focuses on tracking the targets you’re already working with — their status, the content published on them, and how they’re contributing to your overall offsite strategy.

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Sections

Overview

Summary metrics for active targets, published content, and team output over the selected period

Analytics

Detailed campaign data table with filtering, sorting, and CSV export for deep analysis

Batch analysis

Score and qualify new domain targets before adding them to your offsite pipeline

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Key concepts

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Targets

A target is a domain you’re actively building a relationship with for link placement. Each target has a status (prospecting, in progress, published, declined) and is linked to the team member managing it.

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Content coverage

Content coverage tracks what has been published on each target — article titles, URLs, publish dates, and associated product lines. This gives campaign managers a single place to audit what’s live across all targets.

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Team contribution

Offsite SEO surfaces per-person output metrics so managers can see who is working on what, how many targets each person owns, and how publication rate compares across the team.

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How it connects to Outreach

Targets often originate in Outreach batch analysis — a domain is scored there, a brief is generated, and if accepted it becomes an active target in Offsite SEO. The two workspaces share the same domain data model so there’s no duplication.