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The Competitors page is where you decide which brands Beeze should track as competitors. This page is different from the competitor data on Overview:
  • Overview shows current performance — how your visibility compares to tracked competitors
  • Competitors (this page) defines who is included in that analysis
Changes here affect every report that uses competitor data, including visibility charts, source classifications, and prompt-level analysis.

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Page layout

The page has two main sections:
  • Tracked competitors — brands you are actively monitoring
  • Suggested competitors — brands Beeze has identified as potentially relevant based on your tracked prompts
The header includes an Add competitor button and, for workspaces with multiple projects, a project selector.

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Add a competitor manually

Use Add competitor when you already know which brand belongs in your tracked set.
1

Open the dialog

Select Add competitor from the page header.
2

Enter the brand details

Provide the competitor’s brand name and domain. The domain helps Beeze classify sources correctly across reports.
3

Save

The competitor appears in your tracked list immediately and will be included in future report updates.
This is especially useful when:
  • You are setting up a new project and already know your competitive landscape
  • A campaign shifts into a new space with different competitors
  • You keep seeing a brand in AI answers that is not tracked yet

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Suggested competitors

Beeze analyzes the AI-generated answers from your tracked prompts and identifies brands that appear frequently but are not yet in your tracked set.

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How suggestions work

Suggestions are generated automatically based on:
  • How often a brand appears across your tracked prompt answers
  • Whether the brand shows up across multiple AI models
  • Whether the brand appears in the same answer context as your brand
This helps you discover competitors you may have missed, especially when:
  • You are entering a new topic area
  • AI answers surface unfamiliar brands
  • Your tracked list has not been reviewed in a while

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Reviewing suggestions

Each suggested competitor includes enough context for you to decide whether it belongs in your tracked set. You can:
  • Accept — moves the brand to your tracked competitors list
  • Reject — removes the suggestion so it does not appear again
  • Investigate — review the brand before deciding by checking how it appears in Sources or Overview
Review suggestions regularly, especially after adding new prompts or expanding into new topics. New prompts surface new brands, and keeping your competitor list current keeps your reports accurate.

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Managing tracked competitors

The tracked list is your source of truth for competitor analysis across Beeze. Use it to:
  • Review who is currently monitored
  • Update competitor details when a brand changes domain or name
  • Remove brands that are no longer relevant to your space

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When to remove a competitor

Remove competitors when:
  • The brand is no longer active in your market
  • You added them for a campaign that has ended
  • Your tracked list has grown too large and is diluting the usefulness of comparison charts
Removing a competitor affects historical reports. The brand will no longer appear in visibility charts, source classifications, or competitor tables across Overview, Sources, and prompt-level reports.

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Multi-project competitor management

If your workspace has multiple projects (brands or sites), each project maintains its own competitor list. Use the project selector in the header to switch between projects. This keeps competitor tracking focused — a SaaS brand and an e-commerce brand in the same workspace will have different competitive landscapes. Competitors added to one project do not affect other projects.

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How competitors affect other reports

Competitor data flows into several places across AI Overviews:
ReportHow competitors are used
Overview visibility chartCompetitors appear as lines alongside your brand
Overview competitor tableRanks all tracked brands by visibility
Sources source typesCompetitor domains are classified as “Competitor” type
Prompt detail viewsCompetitor mentions are highlighted in individual answers
Summary comparison chartShows your score against all tracked competitors
A clean competitor list produces cleaner insights everywhere. If your reports show brands you do not care about, start by cleaning up this page.

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Best practices for choosing competitors

Add the brands that compete for the same customers and keywords. These are the ones whose visibility directly affects your market position.
Some brands appear frequently in AI answers but may not rank well in traditional search. If AI platforms cite them in your space, they are relevant competitors for AI visibility even if they are not your usual SEO rivals.
Tracking 5–10 competitors produces clearer charts and more actionable comparisons than tracking 20+. Focus on the brands that actually matter for your strategy.
Markets shift. New entrants appear, others lose relevance. Schedule a quarterly review of your competitor list to keep reports meaningful.
Do not ignore the suggested competitors section. It surfaces brands based on actual AI answer data, which can reveal competitive threats you were not aware of.

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When to use this page

  • During project setup to define your initial competitive set
  • After major prompt changes that may surface new competitors
  • When Overview keeps showing unexpected brands
  • When competitor domains matter for source analysis and classification
  • During quarterly reviews to keep your tracked set current