You need a connected GA4 property to use this page. If you have not set one up yet, follow the steps in Google Analytics integration.
Overview KPIs
The top of the page shows headline metrics for the selected period, each with a comparison to the previous period.| Metric | What it tells you |
|---|---|
| Sessions | Total visits to your site |
| Users | Unique visitors |
| Pageviews | Total pages viewed across all sessions |
| Bounce rate | Percentage of single-page sessions |
Traffic trends
The trend chart plots sessions, users, or pageviews over time at the granularity you choose. This is where you connect work to outcomes:- After a link building campaign, look for a referral or organic traffic increase in the weeks that follow
- After publishing new content, check whether organic sessions grew
- After a site migration or technical change, confirm that traffic held steady
Traffic by channel
The channel breakdown shows how traffic splits across sources.| Channel | Why it matters for SEO and link building |
|---|---|
| Organic search | Direct indicator of SEO performance |
| Referral | Shows whether backlinks are driving real visits |
| Direct | Baseline brand awareness traffic |
| Social | Social distribution and amplification |
| Newsletter and outreach-driven visits | |
| Paid search | Paid acquisition for context |
Top pages
The top pages section ranks your site’s pages by sessions for the selected period. Use it to:- Identify which pages benefit most from your SEO and link building work
- Spot pages that are gaining or losing traffic
- Prioritize content refreshes based on traffic performance
- Understand which landing pages convert visitors from backlink referrals
Referral sources
Referral sources shows which external domains are sending traffic to your site. This is the section that closes the loop on link building. After placing backlinks, you can see whether those domains actually drive visitors. Look for:- Your placement domains — are the sites you placed links on showing up as referral sources
- Unexpected sources — new referral domains may indicate organic link acquisition or content being shared
- Traffic volume — a referral source sending hundreds of sessions is more impactful than one sending a handful
- Trends over time — consistent referral traffic from a domain suggests a well-placed, well-positioned link
Filters
| Filter | What it does |
|---|---|
| Date range | Set the reporting period for all sections |
| Granularity | Switch between daily and weekly trend views |
GA4 property selection
If your Google account has access to multiple GA4 properties, Beeze lets you select which one to display. This is useful when:- You manage multiple sites within the same workspace
- A project is connected to a different property than your default
- You want to compare traffic patterns across properties
Each project connects to one GA4 property. To change the connected property, go to Google Analytics integration.
Monthly reporting workflow
Set the date range
Select the month you are reporting on. The comparison indicators will automatically show changes versus the prior month.
Review overview KPIs
Start with the headline numbers. Note any significant changes in sessions, users, or bounce rate to set context for the rest of the report.
Check channel trends
Look at Traffic by channel to understand where growth or decline is coming from. Organic and referral channels are the most relevant to SEO and link building work.
Identify top-performing pages
Review Top pages to see which content drove the most traffic. Cross-reference with any pages you targeted in outreach or content campaigns.
Evaluate referral sources
Check Referral sources to see whether your link placements are generating visits. Note which domains send the most traffic and whether any new referral sources appeared.
Combine with Beeze data
Use traffic insights alongside Market overview and Backlink portfolio data to build a complete picture of campaign performance for stakeholders.
Related pages
- Google Analytics integration to connect or manage your GA4 property
- Backlink portfolio to see your link profile alongside traffic data
- Market overview for pricing context on your outreach investments